Start with the customer.
Creative, product, retention, and media decisions get better when the team shares one view of customer reality.
Most growth problems are systems problems.
I build and test the systems, then publish what actually happened.
- Helped build Jones Road Beauty from launch into a bootstrapped, nine-figure business.Director of Ecommerce to CMO to CEO
- 156 published Growth NotesSource: live Kit archive
- 131 Marketing Operators episodesSource: Marketing Operators archive · latest episode Jul 7, 2026
What I'm working on now.
Current writing, conversations, and systems from inside the work.
Jones Road shaped how I think about building.
I joined before launch. The job kept changing. The useful part stayed the same: find the real constraint, build the system, and keep learning.
The company grew into a bootstrapped, nine-figure business. The team did that. My job was to keep the growth system honest.
Jones Road Beauty · Director of Ecommerce to CMO to CEO
Read the full story“Cody is one of the best growth operators in DTC. He's a unique thinker I get a lot of ideas from.”
Nik Sharma, Founder of Sharma Brands
How I think about growth.
Test for learning, not theater.
A useful test changes the next decision. A busy roadmap without a learning loop is just activity.
Use AI where the work compounds.
The leverage is not generic output. It is better source material, stronger systems, and faster feedback.
Ways to work together.
Direct operator support, implementation, and media partnerships.
In the news.
Inc.