Cody PlofkerGet the newsletterWeekly notes on experiments, systems, and decisions from building and advising ecommerce teams.
I spent the last several years helping build Jones Road Beauty from launch into a bootstrapped, nine-figure business, moving from Director of Ecommerce to CMO to CEO.
Today I advise ecommerce teams, build AI-powered CRO systems, co-host Marketing Operators, and write Cody's Growth Notes.
I'm most useful when a problem sits between strategy and execution: what to test, where to invest, how to organize the work, and which opportunities are actually worth pursuing.
“Cody is one of the best growth operators in DTC. He's a unique thinker I get a lot of ideas from.”
Nik Sharma, Founder of Sharma Brands
Cody's Growth Notes and Marketing Operators are the two places where I publish regularly.
Coverage of Jones Road, ecommerce, leadership, retail, and the operating choices behind the brand.
A profile of Cody's decision to leave the CEO role, the self-awareness behind it, and the value of knowing when a company needs a different leader.
Read the Inc. featureGuest conversations about Jones Road, paid media, ecommerce growth, AI, and the decisions behind the numbers.
Focused help for teams that value clear thinking, fast learning, and direct execution.
Ongoing help with growth strategy, channel mix, team decisions, product launches, and the hard calls that need an operator.
Build the customer-intelligence layer, testing roadmap, design system, and agent workflows that move ideas into live tests.
Newsletter, podcast, and custom partnerships for tools and companies that are genuinely useful to ecommerce operators.
One useful email each week on growth, ecommerce, and practical AI.
