About Me
DTC Growth Is What I Do
I am a marketer, operator, advisor, investor, and consultant to some of the fastest growing DTC brands and commerce enablement infrastructure companies.
By day, I’m Director of E-commerce of Jones Road Beauty, one of the fastest growing DTC brands. By night I’m writing a weekly newsletter on what I’m learning, advising amazing companies like Triple Whale and Octane AI, and investing in the next big brands or SAAS. I also am co-founder of Premium Purveyor, a performance publisher where we offer brands the ability to whitelist to sponsored editorials as a low cost.
Every week, I write a newsletter on whatever is on my mind as it relates to DTC growth. I’m a believer in building a sustainable brand with organic traffic and a true differentiated value proposition and fueling that with brand first performance marketing.
Jones Road Beauty
Bobbi Brown On Jones Road Beauty, Investing In Herself, And Miracle Products
Five years after stepping back from her eponymous beauty brand, legendary makeup artist Bobbi Brown is back to market with a shiny new empire-in-the-making, Jones Road Beauty.
One Year Later, Bobbi Brown Reflects on Launching Clean Makeup Brand Jones Road
The iconic founder and makeup artist on launching a new company mid-pandemic, how the beauty industry’s evolved, and what she’s doing differently this time around.
Investments & Advising
A few companies I’m advising or have invested in
What They’re Saying
About me
Nik Sharma
Founder, Sharma Brands
"Cody is one of the best growth operators in DTC. He's a unique thinker and thought leader who I get a lot of ideas from, and someone I'm lucky to call a friend"
Eli Weiss
Director of CX & Retention, Jones Road Beauty
Cody is a revolutionary brand and performance marketer. His intentionality around the customer is second to none, and he truly thinks differently. One of my favorite minds in the DTC space.
Chase Dimond
Founder, Boundless Labs
"Cody has quickly risen to the top in DTC. He's someone who is always innovating, pushing boundaries, and challenging people to think differently, and bigger"
Adspend podcast
Every week, I record a podcats with my friends Rabah Rahal & Ash Melwani where we talk about what’s working for us, what we’re testing, and learning as we look to profitably grow our businesses.
February 14, 2022
EP 01 - The Biggest Secret in Media Buying, How Ash Launched Obvi, and More
Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker...