Jones Road: Bobbi Brown's new beauty brand and their secrets to rapid growth (with Cody Plofker, Director of Ecommerce)

When makeup legend Bobbi Brown’s contract at her original company was up, she wasn’t ready to retire. Instead, she followed her clean beauty passion to bootstrap the DTC brand Jones Road Beauty. Leading the company’s growth as Director of Ecommerce is her son, Cody Plofker. In this episode of DTC POD, Cody shares the many hats he wears at Jones Road, why he’s team DTC versus team retail, and why he’s laser-focused on content creation as a lever for growth